Since 2016, Michelle has served as Marketing & PR Specialist for The Smith Group, providing high-level service and creative marketing strategies for the homes of more than 500 Smith Group sellers. In collaboration with The Smith Group’s dedicated administrative, creative and digital marketing teams, Michelle oversees each home’s unique take-to-market strategy and on-going property marketing by continually monitoring and optimizing campaigns with a results-driven focus. Innately creative with a passion for all things home design, Michelle is quick to identify a property’s unique traits and help communicate their stories to potential homebuyers.
Beginning her career in real estate marketing at Coldwell Banker in Rancho Santa Fe, Michelle’s experience with luxury property complemented by her expertise in digital marketing, advertising, and public relations, has proven her indispensable to the team and sellers alike. Prior to joining The Smith Group, Michelle served as a Junior Sales Associate for a top-producing Orange County agent, broadening her knowledge to contracts, building plans and permitting, architecture, and transaction coordination.
Michelle was born and raised in San Diego and attended college in Santa Barbara; thereafter, completing her Bachelor’s degree in Sociology at California State University, Northridge. In her spare time, Michelle enjoys practicing yoga, hiking, stand-up paddle boarding and planning her next trip.